“By 2022, internet video will represent 82% of all business internet traffic.” 

These words are, extrapolated from the “2020 Global Networking Trends Report”, Cisco Visual Networking, one of the largest companies specialized in the creation and management of IT networks, is showing us the future scenario on the tool that will convey 82% of the online corporate traffic by 2022: videos!

“Just as important, wireless networks need to support new business innovations. As businesses increasingly adopt immersive media applications such as high-definition video, AR and VR”.

After reading the 94 pages of the report, we have come across this sentence which summarizes the importance that videos will have in the future of companies, and if Cisco says so, it’s true. 

Video is content that companies are already using and that they will increasingly use in marketing and communication strategies, for the exponential diffusion of video content sharing platforms, on which users love watching high quality contents.

This is why large companies, such as Google or Facebook, are pushing video makers and content creators to create increasingly creative and captivating videos.

The use of videos will not only increase in companies, but also in the education sector: schools will increasingly adopt teaching methods in which video will become the tool for both synchronous and remote training (e.g. flipped classroom). 
We are not only talking about “traditional” videos, but also about virtual reality videos, thanks to which it will be possible to live immersive experiences. In fact, through viewers, it is already possible today to virtually visit museums, exhibitions or remote places with a strong historical value, simply by sitting in one’s own desks.

The videos will also be used for the creation of e-learning courses in universities, training institutions, and, in general, for anyone who wants to spread their knowledge thanks to the growing demand of quality online courses.

In addition, videos will also increasingly enter the music market: in fact, more and more independent artists will create their own music videos with lower costs than in the past and have immediate success directly on channels such as YouTube, without going through record companies.

It will also be possible to offer self-produced content (documentaries, films, etc.) to video on demand platforms, such as Amazon Prime Video or Netflix, which will add them to their catalog, giving a percentage to the creators. However, to do this, they must meet the required quality criteria.

This is just a preview of what the world of videomaking will become, from company videos to the catalogs of the large on-demand content platforms; this is why we need to acquire the right training, perhaps by attending training courses: the future will be in the videos, videos, videos and videos and the video maker of the future cannot be caught unprepared.